Inspired and motivated by the ‘UN’s Sustainable Development Goals 2030′ Bournemouth University, focusing on Goal 17, has partnered with If Everyone Cares CIC (IEC), the creators of aDoddle.org and Area Based Community Maps, to develop The Bournemouth, Christchurch & Poole Community Map (BCP) – A practical resource which is mapping  UK charities, community groups & other organisations that support people & the community – Making it ‘aDoddle’ for everyone to find help, give help or connect with others. The development BCP also aims to facilitate the building & strengthening of ‘relationships’ between the University, Charities and the Community.

BCP community map is a ‘Pilot’ project which has evolved through previous collaborative works between BU students and IEC.

Over the past 4 years students, on the MSc Marketing Management (Digital) course led by Kaouther Kooli, have used aDoddle.org as a ‘case’ study during their course work. BU students raised valid feedback which, along with IEC’s own research, has led to IEC developing the ability to create Area or Niche Specific Community Maps which are linked to the main aDoddle.org platform.

Students and BU Lecturer Kaouther Kooli have already identified two potential areas for further development.

1 – Research Opportinities:
BU Academics & Students regularly need to undertake research projects as part of their work/coursework. At the same time Charities and Community organsations often have the need for research to enable them to improve their service &/or increase their impact.
BCP will ‘trial’ a page that offers the opportunity for the two to connect, matching skills, research needs and outcomes.

The page will feature research projects being worked on by students and academics. Giving charities and community organisations an opportunity to benefit from this. By facilitating partnerships for research it will enable BU students to implement theory into practice and produce more relevant research/knowledge which can be shared for the benefit of all.
Please note that neither BU or IEC are responsible for these matches or their outcomes. Each party must undertake their own research and checks.

2 – Volunteer Opportinities:
Volunteering provides multiple benefits for both the volunteer, the charity and their beneficaries. BCP will ‘trial’ a second page to try to facilitate the matching of students who wish to volunteer with organisations that are seeking practical support. Following initial conversations BCP is looking into potential partnerships with local organisations who are already promoting volunteering opportunities. The suggestion that has been made is that by partnering with an existing established organisation it may benefit all parties.

Please note that neither BU or IEC are responsible for these matches or their outcomes. Each party must undertake their own research and checks.

“This is a great initiative that has brought together students, academics and industry. As such, it fully supports the Bournemouth University 2025 Strategy of fusing education, research and practice. Bournemouth University and aDoddle.org partnered together for the creation and the launch of the Bournemouth, Christchurch and Poole Community map (BCP) a platform that brings essential information together to charities, to people that need help and want to give help and to Bournemouth University.  This initiative is also timely as it addresses some of the critical goals of the United Nations’ Sustainable Development Agenda. Our students under the guidance of the unit leader, Dr Kaouther Kooli, have developed an excellent marketing communications plan and implemented it to launch the Bournemouth, Christchurch and Poole Community Map that provides important solutions to the community as whole. Not only does this initiative support local charities and communities but it has also provided an opportunity for our students to engage in a live case study, which greatly enhances their learning experience and employability. The Department of Marketing, Strategy and Innovation is delighted to have been able to support and fund this significant initiative.”
 Professor Marcjanna Augustyn, Head of Department of Marketing, Strategy and Innovation, Bournemouth University Business School